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The Secret To Why A Good Copywriter Does More Than Write Good Copy
To write effective marketing campaigns, campaigns that really connect with people and drive them to action, a copywriter needs to understand your business, your marketing goals and your target market....
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Why Your Website Call To Action Sucks
A checklist for effective call to actions. You’ve probably heard the term ‘call to action’ mentioned when anyone talks about effective marketing and websites. A call to action is a suggested action...
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How to Write a Killer About Me Page (That Grows Your Business, Not Your Ego)
So let’s begin by considering the main reasons you need an About page on your website or blog. You can finally Google yourself and see something worthwhile Your mum will see your name on the interweb...
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Boost your search engine ranking with a word cloud
My name is Belinda. I am an SEO copywriter and a Wordle addict. What’s a Wordle? Wordle is a free online tool that generates word clouds from any text, blog or RSS feed. In the word cloud created, the...
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5 straightforward ways to break up long copy (and keep your readers hungry...
There is something quite intimidating about a long page of copy. Whether it’s a blog post, a web page or an article, when I’m faced with line after line of unbroken text, I feel exhausted just looking...
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How to add some excitement to your blog posts
When you start blogging regularly, it’s tempting to put down every thought you’ve ever had on a particular subject. When you do that, your blog posts tend to look like what they are – great long...
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7 incredibly effective ways to repurpose old blog posts
If you’ve been blogging for a while you probably have quite a stockpile of interesting and useful posts. Well that’s the aim anyway! But how often do you read your old blog posts? If you forget about...
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Tight copywriting: What is it and how can you get it?
If you want your blog website copywriting to be just like you bought it from the shop, it needs to be tight. But what does ‘tight copywriting’ really mean? Imagine your website copywriting as a wet...
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